Privacy Policy for Lead Generation Marketing
1. Introduction
Home Outdoor Ltd ("we," "us," or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information that we gather from you in connection with our lead generation marketing activities. This policy is compliant with the Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR).
2. Data Controller
Home Outdoor Ltd is the data controller responsible for the processing of your personal data for lead generation purposes.
3. Information We Collect
We may collect and process the following personal data:
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Contact Information: such as your name, email address, phone number, and postal address.
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Business Information: company name, job title, and other information that helps us understand your business needs.
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Interaction Data: data regarding your interactions with our website, emails, or advertisements (e.g., click-through rates, preferences).
4. How We Collect Data
We collect personal data in various ways, including:
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Directly from you: when you fill out a form on our website, register for an event, or communicate with us.
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Indirectly through third parties: where we have obtained consent to do so or where it is otherwise lawful under UK GDPR.
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Automatically through our website or emails: through cookies and tracking technologies, which you can control through your browser settings.
5. Legal Basis for Processing Data
We process your personal data under the following legal grounds:
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Consent: Where you have provided your consent for us to send you marketing communications.
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Legitimate Interests: Where we have a legitimate interest in promoting our business, provided this does not override your rights and freedoms.
6. How We Use Your Data
We may use your personal data for the following purposes:
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To contact you regarding our services or to provide relevant information about our products.
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To send you promotional and marketing communications.
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To analyze the effectiveness of our marketing and improve our lead generation activities.
7. How We Share Your Data
We do not sell or share your data with third parties for their own marketing purposes. However, we may share your data:
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With service providers who assist us in our marketing and data analysis.
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With regulatory authorities if we are required by law to do so.
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In the event of a merger or acquisition, where the receiving party will continue to comply with this Privacy Policy.
8. Data Retention
We retain your personal data only as long as necessary to fulfill the purposes for which it was collected or to comply with legal, regulatory, or reporting requirements.
9. Your Rights
Under the UK GDPR, you have the right to:
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Access: Request access to the personal data we hold about you.
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Correction: Request correction of any inaccurate or incomplete data.
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Erasure: Request deletion of your data, where there is no longer a legal ground for us to process it.
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Objection: Object to our processing of your personal data based on legitimate interests.
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Restriction: Request that we limit the processing of your personal data.
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Withdrawal of Consent: Withdraw your consent for receiving marketing communications at any time.
To exercise any of these rights, please contact us at privacy@homeoutdoor.co.uk
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on our website, and, where appropriate, notified to you via email.
11. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:
Home Outdoor ltd
Unit 11, Carlton Place, Shire Hill. CB11 3AU
privacy@homeoutdoor.co.uk
01799 513668